CH 4. The Marketing Environment

 

Sharif Lee

TESLA Model Y Portable Fridge 

The target market for a portable fridge made for the Tesla Model Y is people who already own a Model Y and want to make their car more useful. These drivers like having accessories that are made to fit their car perfectly. The fridge is for people who want a simple way to keep drinks, snacks, and groceries cold while they are driving.

It is especially good for people who go on road trips, camping, beach days, or long drives and don’t want to deal with ice coolers. Families can also use it to keep groceries fresh on the way home from the store or to store kids’ snacks during busy days. Overall, it is for Tesla owners who want something practical that makes everyday driving and travel easier.