CH. 18 Personal Selling and Sales Management

 Sharif Lee
4-3-26






TESLA Portable Fridge MODEL Y

Selling the Product

Selling a portable fridge for the Tesla Model Y begins by identifying likely buyers such as Tesla owners, frequent travelers, and outdoor enthusiasts, then researching their habits and needs so we can position the product as a practical upgrade for road trips, daily driving, or long-distance travel.
Next, we approach prospects through listings, ads, or direct outreach, presenting the fridge with clear benefits like perfect trunk fit, fast cooling, quiet operation, and app control, while focusing on convenience rather than just technical specifications.
We then address common objections such as price, installation, or battery usage by emphasizing long-term value, ease of setup, and energy efficiency tailored specifically for Tesla vehicles.
And finally, we close the sale with incentives like discounts or bundles and follow up after purchase with support, setup guidance, and review requests to build trust, encourage repeat business, and generate referrals.